Sunday, November 27, 2011

Juan Valdez - Fictional Character Or the Real Deal?

!±8± Juan Valdez - Fictional Character Or the Real Deal?

Juan Valdez was a fictional character representing the Colombian coffee farmer that appeared in advertisements starting in 1959. Over the years, the fictional character acquired a life of its own. The advertising creation left the drawing board long ago to become a real person.

Today, the advertising image survives unchanged, younger and more appealing from generation to generation fulfilling the role of icon for Colombia and for coffee in general. Juan Valdez and his mule, Conchita, appeal to crowds, young and old, around the world in their appearances. They really are Colombia's Ambassadors to the world.

Why the name Juan Valdez?

It was an easy name to pronounce and remember for non Spanish speakers. The advertising agency Doyle Dan Bernbach (DDB Worldwide) created the character for advertising campaigns under contract with the National Federation of Coffee Growers of Colombia. The goal was to distinguish 100% Colombian coffee from coffee blended with beans from anywhere else. Originally, the fictional character was represented by Joe Duval, a New York actor, who traveled the world promoting Colombian coffee. As the brand became more established, 100% Colombian coffee required authenticity all the way around. Carlos Sanchez, a native of Fredonia, a small town in Antioquia, a major coffee producing region of Colombia, was selected to replace Joe Duval in the iconic role. Carlos Sanchez lived as Juan Valdez for over thirty years portraying the Colombian coffee grower as an honest, hard working and traditional man. Carlos Sanchez represented an early riser who would pick coffee and cross mountains picking the "richest coffee in the world." Carlos maintained an endearing demeanor that made him a crowd pleaser and the favorite iconic symbol to date. With Carlos' retirement a few years ago, a new Juan Valdez arrived on the scene. The new iconic symbol, Carlos Castaneda, is also an actual grower and coffee lover. Carlos Castaneda has the same mission as his predecessors when it comes to coffee traditions. However, he represents a younger family-oriented image appealing to a new and growing generation of coffee drinkers adopting coffee as their beverage of choice. This new Juan Valdez has very big shoes to fill because the previous model, Carlos Sanchez, remains a favorite among many people.

Colombia truly has a very unique logo. The fact that it becomes real through the models that live as the fictional character for decades makes the character extremely believable and easy to accept as a real person.There is something very special about seeing Juan Valdez alongside his mule Conchita carrying sacks of harvested coffee beans.

Juan Valdez is such a recognized image that it even beat Ronald McDonald and the Energizer Bunny in 2005 when it was named to Advertising Week's Madison Avenue Walk of Fame in New York. This was a top public relations prize for a brand that continues to represent the best in coffee.

Colombian coffee growers rely on their coffee federation for success in addition to their crop flavor and quality:

In 1927, they formed their own federation to stabilize markets by buying up crops when prices fall. This created a safety net by guaranteeing demand and income. The federation currently purchases about 25% of its members' beans, reselling them in grocery stores and coffee shops around the world. One important function of the federation is to enforce quality standards to protect the national brand and that includes preserving the image of their famous icon. A very interesting fact: every four years, a very large percentage of Colombia's 4 million plus small coffee growers travel miles in order to vote for representatives to a National Coffee Congress. This is how they raise concerns about road building, schools in remote coffee growing regions that the government under serves, and requests for research assistance to breed new kinds of coffee beans and more.

Coffee growers, consumers, Conchita and his iconic owner all have something in common we share as well: the love for coffee! So, what about a nice cup of 100% Colombian Supremo?


Juan Valdez - Fictional Character Or the Real Deal?

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Saturday, November 19, 2011

The Coming Digital Convergence - AV Tech For Work and Play

!±8± The Coming Digital Convergence - AV Tech For Work and Play

The biggest buzzword in the audio/visual (A/V) industries today is "digital convergence," which means that we can do away with many of the buzzwords of the past. They are all joining forces under a nice, new, umbrella term to bring you the future of everything from home entertainment to national security. Essentially, everything "audio" and everything "video" is going to place nice together now that they all speak in 0's and 1's.

Well, that's the idea, anyway -- and it's a good one that a lot of smart folks are working on. It encompasses a whole lot more than A/V, including supercomputers, particle accelerators, telecommunications, even rocket science. Our concern in this article, though, is with those things that most people would be likely to use most often. We will discuss digital convergence as it affects music, TV and video.

Music systems
Throughout the postwar years, home audio components went through various evolutionary phases - from slate to vinyl records, from reel-to-reel to cassette tapes, etc. - but they were all "analog" technologies. The general idea didn't change much until the late 1990s. Until then, it was a simple matter of hooking up a record player and/or tape deck to an AM/FM receiver/amplifier combo, wiring the speakers and cranking up the volume.

In 1998, however, all that changed when a Korean company introduced the first device for playing compressed digital music files. These files were called "mp3" as they occupied the third "layer" of the MPEG file, whose standards are overseen by the Moving Picture Experts Group. The actual developer of the "codec" (for "compress/decompress") was Fraunhofer, a German company that licenses the technology to others.

Of course, "digital music" had been around since the introduction of the CD in the early 1980s. However, later advances in computers, plus the advent of the Internet, created pressure for the creation of files smaller than those of CD-Audio, which take up a hefty 10MB of space for every minute. With mp3 files taking up one-tenth that much space, it became feasible to build devices with memory chips in them to play the new music format. Smaller, downloadable from the Internet and easily stored (and copied) with computers, mp3 files-and the players that followed their development-revolutionized home audio.

Today, the question when shopping for a new component or whole new home audio system is what generation of devices to get or keep. If you have a record player that still works, and you like vinyl, you can stick with them. If you have cassettes and a decent tape deck, those will work too. If you want to upgrade but price is a consideration, you can also buy any number of high-powered boomboxes or "bookshelf size" mini-stereos.

But without a doubt, the buzzword for audio is "convergence," meaning that the new digital devices will work with your computer, and all your other digital devices, to bring the "digital entertainment emporium" into your home. Not only can you buy commercial releases for download, and download many "indie" bands' music for free, you can also go all the way and install a wireless audio/video network for the ultimate in home A/V systems. For music lovers, the future is now.

Television grows up
Despite the speed of progress in audio technology, nothing has changed any faster in the past few decades as television. Among the greatest changes have been with various display technologies that have made the old "tube TVs" obsolete. TVs now come in all sizes but mostly with one shape, the new, movie-theater-like 16:9 ratio. The people who bought the first televisions in the 1940s wouldn't even recognize some of the new TV sets.

Today's most popular, most desirable TVs are the flat panels, which can be based on a number of different display technologies such as plasma, LCDs (Liquid Crystal Displays), rear projection and LEDs (Light Emitting Diodes). In just about five or six years, the cost of a 42-inch plasma display, for example, has fallen from about ,000 to under 0. Price reductions are just as common among the other types of TVs, too.

The main trouble with TVs today is the proliferation of special terms about the display resolution and the type of programming that can be displayed. Terms like "HD" and "hi-def" and "1080i" are tossed around advertisements and commercials without so much as an explanation. Essentially, the numbers refer to the horizontal lines of resolution and having 480 or more qualifies as "HD." But the fact is, the most important features to understand are the ones you are buying.

In other words, when shopping, buying and installing new TVs, you need to study up on exactly those options and features that are built in to the sets you've selected. There may be special connectors, cables, etc., that are required for your television. Some TVs are actually just monitors and don't even have the channel tuners built-in - they have to be added on as an option. There are also things to learn about integrating the new generation of TVs into home theater systems, so do the appropriate research on Google (or at your local library) and get the information before you pull out your checkbook.

It is important, when investing in any kind of new technology such as plasma TVs, to read all the literature, from the manufacturer as well as independent reviewers, to ensure that you understand how the sets operate. Once you have everything you need, you can tune in, turn on and drop out for some great viewing with those big, colorful new TVs. And, being digital creatures, they will work nicely with your other digital gear, bringing that long-awaited convergence ever closer.

Video for work and play

From the 1970s through the early 1990s, "video game" meant either a Pong unit connected to a television or a bulky arcade monstrosity. Watching "a video" meant popping a book-sized tape cassette into a player that connected to the TV. And "making a video" meant lugging a 30-lb. VHS (or 20-lb. VHS-C) camera around. There still are arcades, and there are still people with VHS (even Betamax) tapes and cameras, but with home theater audio and 60-inch LCD panels now available, you can have state-of-the-art arcade gaming and movie watching in your own living room, surround sound and all. And it's all digital now, of course.

Today, the game side of video is all about the "consoles" - meaning the Nintendo Wii, the Sony PlayStation and the XBox 360 from Microsoft. They are all fairly small, have powerful CPUs, advanced graphics subsystems and the full range of CD and DVD compatibilities for music, audio, video and compressed multimedia files. Hackers have even found a way to install computer operating systems on some of these devices, and use them as gaming machines, word processors and even Web browsers.

Of course, video arcades are still around, too, and the newest models have "feedback mechanisms" installed so that, for instance, in a race-car game the "driver" feels engine vibration, hears the tuned exhaust note and gets a nice, throaty squeal by stepping on the brakes. Enclosed game structures promise better and more realistic action all the time as the holy grail of "virtual reality" draws closer all the time through the march of technology.

Computer gaming has matured, too, although entry-level computers are not up to the challenge. Gamers either "soup up" their own computers or buy from specialist PC builders, because the software makes tremendous demands on the CPU, the graphics processor and the display. Game manufacturers have the market covered, though, as their titles are usually released to all the major platforms and computing environments.

Video cameras have undergone a serious metamorphosis, too. From bulky, tape-based devices, recording-type cameras have evolved into small, powerful, solid-state marvels that capture full-motion video onto flash memory or hard drives. The digital files they create can be uploaded to computers for editing and playback, then copied to VCD or DVD for viewing in disc-based players. Compressed in the proper way, they can also be transferred to websites such as YouTube.

The new generation of "live" or broadcast cameras is also most impressive. Most people will have little contact with the professional broadcast cameras used in television studios, but they can acquire the same technology in low-cost but high-tech webcams, miniature "spycams" and sophisticated surveillance/security video cameras. For very little money, one can buy surveillance cameras that pan, tilt and zoom by remote control, or that detect and follow motion in their field of view.

These new digital security cameras can be either wired or wireless, and connected to TV monitors, video recording devices and/or computers. The PC-based systems are perhaps the most impressive, as there are sophisticated software applications for scheduling, controlling and recording input from one or a dozen cameras. The capabilities are astonishing, especially considering the ever-lower prices as time goes on. Better technology for less money? Quite a deal.

Convergence is coming

We've been hearing this rallying cry for a few years now, and perhaps "is coming" is not the right way to put it. The digital data streams carrying music, TV, movies and live action camera images can all "converge" today, right on your PC or Macintosh (or Linux-based computer), as well as in your home theater system. It is more accurate to say, "Convergence keeps coming," just as technology keeps getting cheaper, better and more widespread.

The road is not without speed bumps, of course, and there will always be people who don't quite get it, can't understand the concepts and are unable (or unwilling) to learn to use it. Unfortunately, these people will not be able to keep up with the rest of us who are getting our news at lightspeed over the Internet, posting home videos on the family website, "ripping" music CDs into mp3 files for a matchbox-sized player, setting up a surveillance camera at the company warehouse or streaming an HD movie straight from the computer to the flat panel TV. There are an infinite number of possibilities, now that all these devices are speaking (pretty much) the same language.

It's the digital language, a robust and limitless range of expression that can be constructed, as stated previously, out of strings of 0's and 1's. It's an exciting thing to be a part of, this convergence. And just as that Energizer Bunny keeps going, and going, and going, the digital convergence just keeps coming, and coming, and coming.


The Coming Digital Convergence - AV Tech For Work and Play

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Thursday, November 17, 2011

Learning Great Positions For Better Love Making - Couples Included

!±8± Learning Great Positions For Better Love Making - Couples Included

The best way to have great sex is to find the right position. So many times you will have a situation were the man wants to try strange or uncomfortable positions and that will be uncomfortable for the women. The first rule of thumb is to forget about watching a pron movie and trying to imitate what you see on the screen. Most of the time when you try to make love like a porn star you will become very disappointed.

When watching a sex movie you must remember that the people you are watching on the screen are using positions to get the best camera angle for the shot. Usually when you see a guy acting like the energizer bunny that is because they will repeated the scene many times to get that affect.

The best practice it to learn about several positions and then put them to the test. Remember that everyone is different and that not all positions are great for all people.

Communication is the key to making the sex perfect. You must speak to each other and communicate what feels good and is working and what does not and is not working. You will find that you both will probably like about 2-3 positions and that will work well for you. Don't be shy if you feel that you are using the same positions and you get bored with them. It is good to let you partner know that you want to try something new.

The most important thing to having a great sex life it to try new things and make sure you continue to communicate with each other.


Learning Great Positions For Better Love Making - Couples Included

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Wednesday, November 2, 2011

How to Teach Phonics

!±8± How to Teach Phonics

How to teach phonics is something every mother who wants to teach their child to read should know.

The first thing you need to do is get your child some flash cards with all the phonics sounds on them. It helps to buy the flash cards with the pictures on them to teach the phonics sounds because it is easier for the child to associate the letter symbol with the sound from the picture. At first you will just be using the flashcards with the sounds of the alphabet on them, but as your child masters those sounds, you will need flashcards for the blends, diagrams, double vowel sounds, and r controlled vowel sounds.

Don't try to teach more than one phonics sound a day (unless you are teaching vowel sounds). You can even spend a whole week on each phonics sound if you choose. (Ideas on some really Fabulous ways to cement the phonics sounds in their little brains later.)

So once you have your flash cards and your child who is eager to learn, simply show them the flash card with the picture on it. Say the letter sound and say the name of the picture, then have them say it. Have them say the sound and the name of the picture several times. Repetition is key! Then think of other words together that make the sound of the letter you are teaching.

For example, show the flash card with the letter 'A' on it with the picture of the Apple to your child. Say, "This letter says, 'a a Apple.' Now you say it, 'a a Apple.' Let's think of some words that start with the 'a' sound. Alligator, Ants, Animal."

After you have reviewed a letter over several days or a week with your child, cover up the picture and make them say it without "cheating." You want to make sure you are really teaching them the phonics sounds and that they are associating the sound with the letter symbol and not just looking at the picture for help.

The next step is to Review, Review, Review as you continue to teach new phonics sounds to your child. You don't want all your hard work to go to waste, so you need to review the phonics sounds you have already taught - ideally every day. I know that won't always be possible, so just make your best effort to review the phonics you have already taught as much as you can until your child definitely knows them.

As soon as they have mastered enough sounds to begin reading short words, get them reading! Children love to be able to read by themselves! Even if it is only short single vowel words at first!

Now, children learn to read by reading. That sounds like common sense, but there are so many programs out there that NEVER have the child reading out of a book! I know it sounds crazy, but it's true! I love the idea of a child being taught phonics by reading a real book that he/she wants to read and is excited about reading! Instead, so many programs have children reading boring sentences out of a work book with non-existent or poorly drawn pictures and boring story lines! No wonder you may have a child who is not motivate to learn to read!

So basically how to teach phonics boils down to some flash cards, a little patience, and some wonderful children's books on your child's reading level. What better gift to give your child than a love for reading!


How to Teach Phonics

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